Crayola / Infinite Creativity 🖍️💭🎨
The ordinary creative moments we share with kids can make an extraordinary impact on their world. To prove that, we took a single colorful drawing from a young girl and turned it into a global movement of creativity.
FILM
OPEN CALL
First, we asked the internet to create anything based on a 9-year-old’s art piece using the 64 crayons in the Crayola box.
To get the word out, we worked with influencers and creators of all kinds
….with everything culminating in a colorful, IRL experience.
Featured on: Ad Age, MediaPost, Parents, RoastBrief
Role: Associate Copywriter
ECD: Brian Eden
GCDs: Kelly Jenkins + Allison Miller
AD: Annie Blasberg
Agency: Dentsu Creative