Crayola / Infinite Creativity
The ordinary creative moments we share with kids can make an extraordinary impact on their world.
To prove that, we took a single colorful drawing from a young girl and turned it into a global movement of creativity.
FILM
First, we launched a Teaser on YouTube and Social, introducing a young girl named Caydence
and her colorful drawing to the world
.
We then seeded participation with Influencers - artists across a variety of media - gathering UGC submissions along the way.
Finally, we surprised Caydence IRL with the impact her drawing had on artists and creators.
Featured on: MediaPost, Parents, RoastBrief, LBBOnline
Executive Creative Director: Brian Eden
Group Creative Directors: Kelly Jenkins, Allison Miller
Jr. Creatives: Hannah Levin, Annie Blasberg
Producer: Todd Scheifele
Directors: Aqsa Atlaf and John X. Carey
Agency: Dentsu Creative