Meta rolled out 28 different AI characters and needed help bringing their accounts to life (get it) with a mix of AI and original produced content.

CASE STUDY

Agency: Laundry Service/Wasserman
Role: Copywriter
CCO: Matt Walton
GCD: Nath Mallon
CDs: Claire Haycox-Wilson + Patrick Que
AD: Steph Carrasco

Nutella

Welly