Crayola / Infinite Creativity
The ordinary creative moments we share with kids can make an extraordinary impact on their world. To prove that, we took a single colorful drawing from a young girl and turned it into a global movement of creativity.
Featured on: AdAge, Ads of the World, LBB, Shots
AICP Awards - Shortlist - Docustyle
FILM
First, we did our open call introducing Caydence + her drawing
. We then seeded participation with Influencers - artists across a variety of media - gathering UGC along the way.
Finally, we surprised Caydence IRL with the impact her drawing had on artists and creators.
ECD: Brian Eden
GCDs: Kelly Jenkins, Allison Miller
Jr CW/AD: Hannah Levin, Annie Blasberg
Producer: Todd Scheifele
Director: Aqsa Atlaf and John X. Carey w/ Tool
Agency: Dentsu Creative