Crayola / Infinite Creativity
The ordinary creative moments we share with kids can make an extraordinary impact on their world. To prove that, we took a single colorful drawing from a young girl and turned it into a global movement of creativity.
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AICP Awards - Shortlist - Docustyle
FILM
FIrst, we held an open call asking people to create
We then seeded participation with Influencers - artists across a variety of media - gathering UGC along the way.
Finally, we surprised Caydence IRL
with the impact her drawing had on artists and creators.
