7-ELEVEn + Slurpee / Social

7-ELEVEn already exists at the center of youth culture. Our job was to make social feel like it.

Channeling 7-ELEVEn’s “car bro” TOV and Slurpee’s “Slurpee girlie” aesthetic, I concepted, wrote, created, and occasionally acted in trend-driven content for both accounts.